This is mutually beneficial as it saves job seekers, companies and recruitment firms their precious time and money. Small organizations, especially, benefit from the social media, as it saves them the cost of advertising job openings through online job portals and print media. It saves time too for all sorts of companies and recruiters in zeroing in on the most suitable candidate. As application for a position through jobs sites or via emails hardly gives a perspective on the candidate except for his qualifications and experience, recruiters often end up inviting persons whose traits may not suit a job very well. It is here that a social media can help. Any recruiter worth his salt will scout for an applicant’s profile on Facebook or Twitter, besides LinkedIn. Its helps have a much clearer understanding of the applicant through his posts, pictures, interests and friends. So it would do well for any hirer to carefully search and study the applicants’ tastes, likes and dislikes, list of friends and families to have a much better understanding of his nature.
And here are a few dos and don’ts for job seekers on social media to cash in on the social media bug as best as they can. For instance, a person from the IT domain looking for a job switch can prove himself a viable candidate by posting something on the latest trends in the industry which would go on to prove his domain knowledge or his aptitude. A general post on the political scenario in the country would help too. Having colleagues from his present and past companies on his list of friends or followers would help corroborate his image as a staffer who gets along well with his colleagues. Similarly pictures and other areas of interest which might cut a good impression with the prospective hirers should be judiciously displayed in the public profile. Most important, candidates shouldn’t post anything unsavory that might hamper his or her image.
Well, to sum up, social media is a powerful tool both in the hands of recruiters and job seekers and a smart use will benefit both at the end of the day.